Nothing can be more aggravating than to create a website then have to wait for people to “stumble” upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world.

With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google’s systems

Don’t be in a hurry. Being hasty can lead to big trouble.

Running through money like it’s water is real easy with PPC management - choose a keyword, put up an ad, and get a load of traffic that costs you money but none of it is likely to buy your product. Here is the question to ask that will help ensure that you don’t spend money on the wrong traffic for your site. Ask yourself:

How Many People are Looking for this Product?

The answer to this question will help you be realistic with what you expect. It may also help you keep disappointment at bay if you find out later on that Google can’t get the new customers you were hoping for. Should that happen, the chances are that you will find other less well-known traffic sources that are just as profitable but the competition is not as stiff.

Using Overtures search term suggestion tool http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK), you can estimate what your traffic could be in just a few moments. All you need to do is put in some of your main keywords and then you will see just how many searches were done last month on their servers.

For example, you have a company that sells a skin-care product designed to slow the aging process. Let’s imagine you’ve just started and want to bring more folks to your web site through Google. Where do you start?

The number one thing to do is put together a start up list of possible keywords. Here is a possible list:

skin

beauty

acne

cosmetics

makeup

cosmetic surgery

dermatology

anti-aging

wrinkles

oils

moisturizers

This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:

skin 7,290

beauty 5,006

acne 1,872

cosmetics 1,862

makeup 1,796

cosmetic surgery 1,736

dermatology 622

anti-aging 503

wrinkles 485

oils 390

moisturizers 120

Note what is happening:

Check it out, ’skin’ had 60 times more searches than the term ‘moisturizers’ which is at the bottom of the list. ‘Skin’ will be one of your most important keywords.

When you run your Overture inventory search on any one of these keywords, you’ll invariably get a list of irrelevant terms as well. Those will become your negative keywords.

The masses of people who are looking for skin care products will use a large variety of search terms and phrases, more than the initial list we came up with. In order to be successful with managing your pay-per-click you will need to come up with more terms and then use the Overture tool again.

According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.